FAMILY

Green Initiative that promotes Environmental Sustainability & Urban Farming

Urban agriculture, urban farming, or urban gardening is the practice of cultivating, processing, and distributing food in or around a village, town, or city. Urban agriculture can also involve animal husbandry, aquaculture, agroforestry, urban beekeeping, and horticulture. B>Fresh is an initiative that focuses on creating sustainable solutions to community needs in both environment and food, especially among the urban population, thereby paving way for a healthy lifestyle built on producing vegetables and fruits within one's own environment on a terrace or creating a green habitat on a balcony.

Urban agriculture assumes a level of commerce, the growing of product to be sold as opposed to being grown for personal consumption or sharing. In community gardening, there is no such commercial activity.

You don’t have to be a corporation to be an urban farm or have a large tract of land. An individual, a couple of friends, a nonprofit entity, or neighborhood group can start and run an urban farm. There is no one correct sales outlet for an urban farm. Food can be the sold to restaurants or at a farmers market, given to a local soup kitchen or church, but the food is raised primarily to be moved (through some form of commerce) from the grower to the user.

As more of us begin to understand our food system, more of us seek to have more input into how food is grown, how it is treated after being harvested and how it moves from one place along the food route to another. People have begun to understand how far food travels, and that they, as the consumer, have had no say in what is grown or how it is grown. Urban agriculture can change that and in doing so it can take a rightful place is the larger food system.

Urban agriculture has become a means to increase access to locally grown food and a way of reintroducing the public to the many aspects of food that we have lost as a culture. How food grows, what grows regionally and seasonally are all important lessons and make a better informed urban consumer. Urban farms can be the front line of the food system.